Privacy Policy

Last Modified: July 7, 2026

This Privacy Policy governs the manner in which Preferred Controls, Inc. (“Company,” “we,” or “us”) collect, use, maintain, and disclose information collected from users (each, a “User” or “you”) when providing services and products to you through our [websites] [and applications] (the “Services”).  This Privacy Policy applies to the information we collect:

• On our websites and applications from which we link to this Policy, including PreferredControls.com (the “Site”).
• In email, text, and other electronic messages between you and Company.
• Offline, such as through telephone support calls.

This Privacy Policy does not apply to:

• Information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Site.
• Third party websites that are linked through our Site. We do not control the content or practices that appear on these sites and are not responsible for websites linked to or from our Site.

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy and the Terms of Service . This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

INFORMATION WE COLLECT

We collect several types of information from and about users of our Services, including information:

• By which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by that could reasonably be linked, directly or indirectly, to you as an individual (“Personal Information“);
• That is about you but individually does not identify you; and/or
• About your internet connection, the equipment you use to access our Services, and usage details.

The Personal Information we collect about you may include the following categories:

• [Identifiers: name, address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers.]
• [Personal Information described in the California Customer Records Statute (Cal. Civ. Code § 1798.80): name, address, telephone number, education, credit card number, debit card number.
• Characteristics of protected classifications under California or federal law.]
• [Protected Classification Characteristics: such as age, sexual orientation, gender, citizenship information, or other protected classifications.]
• [Commercial Information: products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.]
• [Biometric Information: such as fingerprints, faceprints, voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data, if you have consented to such information collection.]
• [Internet / Network Activity: browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.]
• [Location Data: including general geographic location such as country, state or province, or city and precise geolocation, if you have enabled and consented to location information collection.]
• [Audio, Electronic, Visual, Thermal, Olfactory or Similar Information: such as voicemails, customer service recordings, and photographs.]
• [Professional or Employment-Related Information: such as work history, professional qualifications, or salary.]
• [Non-Public Educational Information: non-public educational information as defined under the Family Educational Rights and Privacy Act (“FERPA”) (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).]
• [Inferences: Inferences drawn from any Personal Information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.]

METHODS OF COLLECTION

We collect this information:

• Directly from you when you provide it to us.
• [Automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through [Google Analytics], [cookies,] [web beacons,] and other tracking technologies.  Some of these technologies collect information about your online activities over time and across our Site and third-party websites or other online services. See [How Google Uses Information from Sites or Apps That Use Our Website to learn how Google Analytics collects and processes information and] the Choices section for information on how you can opt out of this automated collection.]
  • To the extent any of these automated technologies are considered a personal data sale, targeted advertising, or profiling, under applicable laws, depending on where you live, you may opt out from use of these automated technologies for such uses by ad described under “Your Data Rights”. Please note that some Services features may be unavailable as a result.
• [From third parties, that include:
  • Digital marketing providers: This may include social media and other online advertising/marketing providers, brand managers, marketing brokers, digital advertising publishers, and similar vendors.
  • Partners and delivery carries: This includes our partners that you may order our products from and the services providers we utilize to fulfill orders of your goods and products.]

How we use collected information

We may use all the categories of Personal Information disclosed in the “Information We Collect” section for the following [business] purposes:

• Product Service and Fulfillment:
  • Fulfilling orders from the Site where we process payments and ship your goods.
  • [Communicating with you on the status of your orders via SMS (when you opt-in) and email.]
  • Sending you information you agreed to receive about topics we think will be of interest to them.
  • Running a promotion, contest, survey or other Site feature.
• Enhancing Your Experience with Us:
  • Improving customer service, including responding to your customer service requests and support needs.
  • Personalizing the user experience, including identifying website visits, ad interaction, and search history; recommending products based on your preferences; and tailoring your experience on our Site.
• Supporting Internal Business Operations:
  • Conducting, managing, maintaining, and improving our products and Services.
  • Managing business operations and processes.
  • Carrying out security and privacy practices, which may include, but not be limited to detecting, investigating, and resolving potential vulnerabilities, data security, or privacy incidents.
  • Maintaining systems, networks, applications, and databases, which may include, but not be limited to preventing, finding, and resolving software, hardware, or application bugs and issues.
  • [Our analysis may include the use of technology like machine learning and large language models, which may include training these models or sharing with third parties for model training.]
• Our Marketing Purposes
  • Determining what products and services you may be interested in.
  • [Marketing products and services to you online and via SMS (when you opt-in) and email.]
  • We may use your information to model, segment, target, offer, market, and advertise our Services.
  • Enhancing our marketing to you by through data analytics, optimizing online searching, and identifying product interest.
  • Sending communications to you via our mailing list if you have opted-in.
• Legal and regulatory compliance
  • Complying with applicable laws, regulations, and oversight obligations, including but not limited to quality assurance and internal and external audits and investigations.
  • Engaging with law enforcement and other governmental bodies.
  • Enforcing our legal rights and remedies.
• Fulfill any other purpose for which you provide it.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

[All Personal Information listed above is retained as long as necessary to achieve the purpose for which the data was collected, or as permitted by applicable law.]

How we disclose your personal information

We may disclose aggregated information about our Users, and information that does not constitute Personal Information, without restriction.

We may disclose all categories of Personal Information listed in the “Information We Collect” section to the following parties:

• To contractors, service providers, and other third parties we use to support our business purposes, described in the “How We Use Collected Information” section.
• To digital marketing providers that may social media and other online advertising/marketing providers, brand managers, marketing brokers, digital advertising publishers, and similar vendors.
• To a buyer or other successor in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s or its subsidiary’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.

We may also disclose your Personal Information to third parties under the following circumstances:

• With your consent.
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company or its subsidiaries, our customers, or others.

How we SHARE your personal information

[In connection with our marketing purposes described in the “How We Use Your Information” section we may “sell” or “share” some of your Personal Information within the broad definitions adopted under certain state laws.]  We work with advertising technology companies to help us show you relevant ads, both on our Site and across other websites, and to measure how well our advertising works.  The Personal Information shared in this manner may include Identifiers (online identifier, IP address), Commercial Information (products or services purchased, obtained, or considered), [OTHER IDENTIFIERS], or Internet / Network Activity (browsing history, search history, and Site interactions).  [We will not sell or share your mobile number, opt-in status, or SMS consent information with third parties for marketing purposes.] See the “Choices” Section for information on how you can limit this disclosure.

[How google uses information from sites or apps that use our services

www.google.com/policies/privacy/partners/]

CHOICES

Company offers you the following choices with respect to how your Personal Information is used. 

• [Web Browser Cookies and Tracking Technologies
  • On our site, cookies are in two categories – Strictly Necessary Cookies and Other Cookies. Strictly Necessary cookies are necessary for the website to function and cannot be switched off in our systems. Other Cookies are performance and/or targeting cookies that collect information for analytics and to personalize your experience with targeted ads. To learn more or to turn off the performance and targeting cookies, please visit the “Your Privacy Rights” link in the footer of the Site. Additionally, Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.]
• [Google Analytics
  • As described above, you can find more information about how Google uses information from the Website via the use of Google Analytics at the following: www.google.com/policies/privacy/partners/. The foregoing link provides information regarding how you can control the information collected by Google Analytics on this Website, including a method for blocking the use of Google Analytics on your browser by installing the Google Analytics browser add-on, located at: https://tools.google.com/dlpage/gaoptout.]
• [Text Notifications
  • Text Messaging
    • After you have provided your mobile number and opted-in , you consent to receive recurring automated text messages (SMS, MMS, and RCS) from us at the number you provided.  These may include:
      • Notifications related to your orders, and / or
      • Marketing messages
    • Your consent to receive text messages is not a condition of any purchase.
    • If at any time you would like to unsubscribe from text messages you may reply “STOP” to the communication.
    • If at any time you need assistance with the text messages reply “HELP” to the communication, or by reaching out to us as described in the “Contact Us” section.
    • Message frequency of text messages varies.
    • Message and data rates may apply.

For the full terms governing our text messaging program, please see the applicable Messaging Terms & Conditions.]

• [Email Marketing
  • If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or you may contact us as described in the “Contact Us” section.]
• [Third Party Advertising
  • Google Adsense: Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at http://www.google.com/privacy_ads.html
  • We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.]
• [Location Data
  • You can choose whether or not to allow the Services to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some Services features may become inaccessible or not function properly.]

your Data Rights

[Depending on where you reside, you may have additional rights with respect to your Personal Information, which include:

• Right to Know and Portability
  • You have the right to know what Personal Information we have collected about you, how we have used your Personal Information, and the categories of parties with whom we have shared the Personal Information within the last 12 months. We will share the Personal Information collected about you in a portable, and to the extent technically feasible, readily usable format.
• Right to Delete

• You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions, such as completing a transaction you have requested, detecting security incidents, and complying with legal obligations, among other exceptions. We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

• Right to Correct
  • You have the right to correct Personal Information about you that we have that is incorrect. Upon verification of the contested Personal Information, we will correct or delete the incorrect Personal Information.
• Right to Opt-Out of Sale
  • You may opt-out of the sale or sharing of your Personal Data to third parties, by updating your preferences at Your Privacy Rights or by calling us at 877-774-4311.
  • You may also use certain preferences signals to opt-out automatically with all businesses that you interact with online, including our Site. If you enable one of these browser-based preference signals, then upon receipt or detection, we will endeavor to recognize and treat the signal as a valid request to opt out. If you use different browsers or profiles, you may need to enable the preference signal in connection with each browser and profile for us to associate the signal with you.  Additionally, if you delete or reset your browser settings you may need re-enable your opt-out preference signal.

Exercising Your Rights to Know, Delete, or Correct

To exercise your rights to know, delete described above, please submit a request by either:

• Calling us at 877-774-4311.
• Emailing us at info@preferredcontrols.com.

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. To designate an authorized agent if you are a California resident, the agent must be a natural person or a business entity that is registered with the California Secretary of State.

If you would like to designate an agent to act on your behalf, you and the agent will be required to provide us with proof of the agent’s identity and proof that you gave the agent signed permission to submit a request on your behalf. Additionally, you will be required to verify your identity by providing us with certain Personal Information as described above or provide us with written confirmation that you have authorized the agent to act on your behalf.

Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with respective state law pertaining to powers of attorney.

You may only submit a request to know twice within a 12-month period. Your request to know or delete must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative, which may include:
  • Our verification of your full legal name, home address, and last two purchases.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

You do not need to create an account with us to submit a request to know, delete, or correct.

We will only use Personal Information provided in the request to verify the requestor’s identity or authority to make it.

Response Timing and Format

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact us at info@preferredcontrols.com.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account.  If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request.   The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that to the extent technically feasible, is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your data rights. Unless permitted by applicable state law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.]

How we protect your information

We have implemented reasonable technical, administrative, and physical security measures on this Site designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. The safety and security of your information also depends on you taking appropriate precautions to protect yourself while on the internet and we do not guarantee or warrant the security of your Personal Information transmitted to our Site. Any transmission of Personal Information is at your own risk and we are not responsible for your circumvention of any privacy settings or security measures contained on the Site.

Children under the age of [16]

Our Website is not intended for children under [16] years of age. No one under age [16] may provide any information to or on the Site. We do not knowingly collect personal information from children under [16]. If you are under [16], do not use or provide any information on the Site or on or through any of its features. If we learn we have collected or received personal information from a child under [16] without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under [16], please contact at the information in the “Contact Us” section.

Your acceptance of these terms; Changes to our privacy policy

By using this Site, you signify your acceptance of this Privacy Policy and the Site’s Terms of Service. It is our policy to post any changes we make to our Privacy Policy on this page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Policy to check for any changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Address: 209 S. 19th Street, Suite 555, Omaha, NE 68102

Telephone: 877-774-4311

Email: info@preferredcontrols.com

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